Pilot
60 days, once. The tier below the published minimum spend.
$1,850
a month
LANE — B2B SAAS
LinkedIn Ads for B2B SaaS, measured in SQLs and pipeline.
We run LinkedIn® Ads for B2B SaaS companies that already have product-market fit — one channel, against cost per SQL, pipeline created and CAC payback.
Minimum ad spend $10,000 a month. Teardown delivered in 3 business days.
THE SCOREBOARD
Cost per lead is the wrong scoreboard.
A cost-per-lead comparison usually decides against LinkedIn before the channel is understood. The comparison that actually decides whether LinkedIn belongs in your mix is cost per qualified opportunity, and what those opportunities are worth once they close. A channel with a worse cost per lead and a better lead-to-opportunity rate can still be the cheapest pipeline you buy — and the only way to see that is to send the qualified stage back into the platform.
01
Cost per SQL
Ad spend divided by the leads your sales team confirmed were worth working.
02
Pipeline created
The value of opportunities opened from this source, in the period they opened.
03
CAC payback
How many months of gross margin it takes to earn the acquisition cost back.
04
Win rate by source
Whether LinkedIn opportunities close at a different rate from everyone else’s.
FIT
Who this lane is for, and who it is not.
A good fit
An average contract value high enough that a B2B click price is rational
$10,000 a month or more in LinkedIn ad spend
A CRM we can import qualified stages from
A defined ICP, even a rough one
A named offer: demo, trial, assessment, benchmark report, webinar
Not a fit yet
Pre-product-market-fit
No CRM and no plan for one
Low-price self-serve with no sales motion behind it
A team that needs a pipeline number guaranteed in writing
Anyone who wants MQL volume reported back as success
OBJECTIONS
The four objections, answered.
LinkedIn CPLs are too expensive for our ACV.
Sometimes that is true, and we will tell you on the teardown rather than after you have signed. The cost that decides it is cost per opportunity, not cost per lead, and you cannot see cost per opportunity until qualified stages are imported back from the CRM. That import is the first thing we build.
We tried LinkedIn and it did not work.
There are four common causes, and they are the four we look for first. An audience too small to deliver, or far broader than the ICP. Audience expansion left on, quietly widening the targeting. A single image ad pointed at a homepage. Or conversions counted at the form instead of at the stage that matters. All four are visible in the account itself, which is what the teardown looks at.
Our sales team says the leads are junk.
Then the account is optimizing toward the wrong event. Lead Gen Forms make it very easy to collect people who will never buy, because the form costs the member nothing to complete. The fix is not more questions in the form — it is teaching the bidding what a good lead looked like three weeks later.
We already run Google Ads and it is cheaper.
Per click and per lead it usually is. It is also capped by how many people are searching for what you sell. LinkedIn is not a demand-capture channel and it should not be judged on demand-capture math.
FORMATS
The formats that fit a SaaS offer.
DOCUMENT ADS
A useful document read inside the feed. It fits a benchmark report, a teardown or a checklist, and it can collect a lead without sending anyone to a landing page.
LEAD GEN FORMS
The form is pre-filled from the member’s own profile, so nobody retypes their details. LinkedIn supports them on single image, carousel, video, event, message, document and conversation ads — not on Text Ads, Follower Ads or Spotlight Ads.
SINGLE IMAGE AND VIDEO
The workhorses. We use them for retargeting and for driving a demo request onto a page you control, where your own tracking is.
CONVERSATION ADS
Several call-to-action buttons inside one inbox message. Useful against a short named account list, and billed per send rather than per click, which changes the math completely.
THOUGHT LEADER ADS
An existing organic post promoted under its author’s name, with their permission requested and granted in Campaign Manager. Only single-image or single-video posts are eligible, and the single-image and video versions carry no call-to-action button — so it is a familiarity play, not a direct-response one.
Format availability and its limits are LinkedIn’s, not ours, and they change. Every line here is checked against LinkedIn’s own documentation before it is published.
OFFLINE CONVERSIONS
How a qualified stage gets back into the bidding.
01
The lead arrives
From a Lead Gen Form or from your own landing page, with the campaign and ad set recorded against it.
02
Your CRM qualifies it
Sales marks it qualified, or does not. That judgment is the only one that counts.
03
The stage returns to LinkedIn
Through the Conversions API, or by CSV where the CRM cannot. LinkedIn deduplicates events sent by both the Insight Tag and the Conversions API, so running both does not double-count.
Conversion windows are configurable, and the attribution model can credit every ad set a member touched or only the most recent one. We choose both deliberately and we tell you which we chose, because the same month reads differently under each.
SCOPE
What is included.
Campaign Manager rebuild, or a first build
Insight Tag, conversion definitions and windows
Conversions API or CSV import of qualified stages
ICP and audience build, with the exclusions that matter
Matched Audiences and the retargeting ladder
Company lists and named-account targeting
Document Ads and Lead Gen Form builds
Ad copy and creative concepts, written and tested
Objectives, bidding, budgets and learning-phase management
A monthly report against CRM stages, and a call
Which of these are in scope at your tier is set by the tier table on the pricing page. Anything restricted to a tier is named as such there and here.
THE FIRST 90 DAYS
What the first 90 days look like.
01
Days 1–14 · Tracking first
Conversion definitions written down, the Insight Tag verified, the CRM import built, the naming convention set. Spend stays flat until the numbers can be trusted.
02
Days 15–45 · Two formats, one audience set
A document or Lead Gen Form offer at the top and retargeting underneath, each ad set funded long enough to leave the learning phase.
03
Days 46–90 · Optimize to the stage
Qualified stages start feeding the bidding, the losing half is cut, and the report moves from form fills to opportunities.
PROOF
SaaS results.
No SaaS results are published here yet. A case study appears only once that client has signed off on its numbers in writing. The teardown is the fastest way to see the standard of the work without waiting for one.
FEES
The fees are published.
Launch
The tier that starts at the published minimum spend.
$2,750
a month
Pipeline
Full funnel, offline conversion import, a closer reporting cadence.
$5,900
a month
ABM
Named account lists and multi-region work.
11%
of ad spend, minimum $9,750 a month
You pay PeakSearch Digital. PeakSearch Digital then pays LinkedIn, and the analytics software your campaigns use, on your behalf. That spend is passed through at cost with no mark-up, and it is separate from the management fee.
QUESTIONS
Questions SaaS teams ask.
No. We report the qualified stages your own sales team has confirmed, plus the leading indicators that predict them. MQL volume is easy to move and tells you almost nothing about whether the channel pays for itself.
No. Your campaigns run inside PeakSearch Digital's LinkedIn Business Manager, and PeakSearch Digital pays LinkedIn for your ad budget. You are not asked to open or fund a LinkedIn ad account yourself. Your existing account and its history stay where they are and we do not touch them. We read them once, in the teardown, with read-only access you can withdraw in one click, and what we learn from them shapes what we build.
Then connecting it is the first two weeks of the work. Without it every number on the report is a form fill, and form fills are the reason this channel has the reputation it has.
Yes. A list has to match a minimum number of real members on LinkedIn's side before it can be used in targeting, so we upload and check the match rate before promising a campaign built around it.
Where an automated campaign type is available in your account, we test it against a campaign we built by hand and report both. Automation takes over the levers a specialist uses — targeting, exclusions, placement, bidding and creative selection — so it is something to test on your account rather than something to assume. We check what is actually available in your account instead of describing a product page.
90 days, then 30 days. This platform needs a quarter before its numbers mean anything, and a shorter commitment means you pay for the learning and leave before the learning pays you back.
Find out what an opportunity actually costs you on LinkedIn.
A recorded walkthrough of your Campaign Manager account and a one-page plan, in 3 business days.
No sales pitch. We reply within 1 business day.