HOW WE WORK
The first 90 days, week by week.
There are no surprises in this plan. It is the same sequence on every account, in the same order, with the things we need from you marked in the week we need them.
Nothing here starts until you have seen the teardown and decided.
The plan
WEEK 1
Audit and access
We take read-only access to any Campaign Manager account you already advertise from, read the last twelve months, and write the audit: account structure, audience overlap, wasted spend, creative rotation, and whether the conversion data can be trusted at all. Then we build your campaigns in our own Business Manager - structure, tracking scaffolding and permissions - with billing set up on our side as described on the pricing page. If you have never advertised, the audit step is a plan instead and the build is the same.
What you do this week: Grant read-only access to any existing account, connect your Page through Business Manager, and name the person who can approve things.
WEEK 2
Tracking, before any spend
Insight Tag installed and verified on every page, conversions defined in writing, the UTM convention applied, your CRM stages mapped, and the offline import route chosen and tested. Nothing launches until a test conversion has fired and been seen in Campaign Manager. This is the week most inherited accounts fail, and it is the week that decides whether month three’s report means anything.
What you do this week: Site access or a developer contact, and CRM access or a scheduled export we can read.
WEEKS 3-4
Audience and creative build
Your ICP written out as a targeting specification: job function and seniority, titles, company list, skills, exclusions, and an audience-size sanity check against the LinkedIn® minimum of 300 member accounts per ad set. Then the first creative set - the formats chosen for your offer rather than a menu of everything LinkedIn sells. Ads are written, built and submitted for review. Nothing runs before you approve it.
What you do this week: Approve targeting and creative, and send logo, brand colours, fonts and product screenshots.
WEEKS 5-8
Launch and learn
Campaigns go live with a small number of ad sets and one clear test. Budgets are held steady long enough for the result to mean something, and nothing is changed for the sake of looking busy. Every week you get a written change log: what changed, why, and what it did.
What you do this week: Tell us what your sales team thinks of the first leads. Their opinion on the first twenty is worth more than any dashboard.
WEEKS 9-13
Optimize against CRM stages
By now the offline import is returning sales-accepted leads, and opportunities too if your cycle is short enough. Campaigns are optimized toward those stages instead of toward form fills. Creative rotates on evidence. The first full monthly report, with the platform view and the CRM view side by side, lands in this window.
What you do this week: Keep your CRM stages up to date. If nobody moves a deal in the CRM, the whole loop stops working.
The initial term (90 days) exists for exactly this reason: weeks one and two produce no leads and are the two most valuable weeks in the engagement. The contract terms in full are on the pricing page.
What we need from you
Six things. Five of them take an afternoon. The sixth is the one that decides whether this works.
Page access
A Business Manager connection to your LinkedIn Page, so the ads run under your own brand rather than under ours. You grant it, and you can withdraw it at any time. Business Manager is free, and setting one up is part of week one if you do not have one.
Tag placement
The Insight Tag goes on your website before anything can be measured. Either your developer places the code or you give us the access to place it.
CRM access
Read access, or a scheduled export we can use. Without it there is no offline conversion import and no stage reporting, and half of what is written on the measurement page cannot happen.
Brand assets
Logo files, colours, fonts, product screenshots, and whatever your brand team insists on. We will not invent your brand and then ask you to live with it.
An offer
Something specific for the ad to ask for: a demo, an assessment, a benchmark report, a roundtable. ‘Contact us’ is not an offer and will not carry a LinkedIn budget.
A named decision maker
One person who can approve targeting, creative and budget. Approval by committee costs more weeks than any optimization will ever save.
Your campaigns run inside PeakSearch Digital’s LinkedIn Business Manager, and PeakSearch Digital pays LinkedIn for your ad budget. You are not asked to open or fund a LinkedIn ad account yourself.
You get full reporting for as long as we work together. When the engagement ends nothing transferable is handed over, and any money you have paid us for ad spend or software that was not spent is returned. The pricing page and the refund policy set that out in full.
If your plan includes Thought Leader Ads, the person whose post is promoted has to approve the request themselves inside Campaign Manager, and the right Page roles have to be in place before the request can even be sent. We tell you exactly which roles in week one.
What happens if it is not working
Some accounts do not work. Sometimes the offer is wrong, sometimes the audience is too small at the budget available, sometimes LinkedIn is not the right channel for what you sell. Here is what we do instead of quietly spending the rest of the quarter.
01
We tell you the week we see it, in the change log, in writing.
Not in the monthly report. Not on a call where it can be softened.
02
We name the cause, and say whether it is ours.
Tracking we set up badly is ours to fix, free. An offer nobody wants is yours to change. An audience that does not exist at your budget is a fact about the market and neither of us can argue with it.
03
We change one thing, and write down what would have to be true for it to have worked.
Before the test runs, not chosen afterwards to match whatever happened.
04
If it still is not working, we say so, and you can leave.
We will tell you when we think you should stop. The notice terms are on the pricing page, and so is what happens at the end: no handover, and any money you have paid us that was not spent comes back. We will not spin out a notice period, delay a final reconciliation or make leaving slower than it has to be.
We would rather lose a retainer than be the agency that spent a quarter of your budget pretending.
How you hear from us
A weekly change log
Written, dated, every week. What changed, why, and what it did. It arrives whether the week was good or not.
Who this process does not suit
Said here rather than discovered in month two.
Budgets under $10,000 a month
Below that, full management cannot pay for itself. The only thing we run under that line is a pilot from $5,000 a month, and it is a different scope. Both are on the pricing page.
No CRM, and no intention of getting one
Half of this process is the loop back from your CRM. Without it we are optimizing toward form fills, which is the thing this agency exists not to do.
Nobody who can approve creative inside a week
Weeks three and four are an approval bottleneck by design. If approval takes a month, the 90-day plan is a 150-day plan.
Expecting pipeline numbers in month one
The pipeline signal arrives after the pipeline does. We would rather lose the deal than agree to a reporting promise we cannot keep.
Start with the teardown, not the contract.
Before any of this begins, you get a recorded walkthrough of your account and a one-page plan, in 3 business days. There is no call in the process unless you want one.
We reply to every message within 1 business day.