GOOGLE ADS FOR E-COMMERCE
Google Ads for e-commerce brands that need profit, not just revenue.
Shopping, Performance Max and Search managed against your margins. Shopify, WooCommerce and BigCommerce.
Minimum ad spend $3,000 per month. Ad spend billed at cost, never marked up.
WHO THIS IS FOR
A good fit, and an honest no.
We take on accounts we can actually move. If yours is not ready yet, the audit will say so and tell you what to fix first.
A good fit
$3,000 to $50,000 monthly ad spend
At least 30 orders a month
Margins you actually know, by product or category
A product feed that exists, even if it is broken
Not a fit yet
Under $3,000 monthly ad spend
Dropshipping with no margin to protect
A brand-new store with no sales data
Anyone who wants a guaranteed ROAS number in writing
THE PROBLEM
The five e-commerce leaks we find in almost every audit.
01
Feed disapprovals and thin titles
Products missing from Shopping or shown with the wrong price, while the budget keeps going into bids.
02
One catch-all Performance Max campaign
Best sellers, dead stock and brand traffic in one bucket, so nothing can be steered.
03
Branded search counted as growth
Returning customers reported as new demand. The ROAS looks great and the business does not grow.
04
No margin data in bidding
Every sale treated as equal. Low-margin products win the auction and quietly eat the profit.
05
No new-customer measurement
Nobody knows how much of the revenue is actually new. Scaling decisions become guesses.
WHAT IS INCLUDED
Ten things, done every month.
Feed audit and optimisation
Titles, prices, GTINs, availability and disapprovals, fixed before spend is scaled.
Shopping campaign structure
Campaigns split by margin tier and priority, so best sellers and long tail are steered separately.
Performance Max with asset groups and exclusions
Brand excluded, placements reviewed, search terms and listing groups worked weekly.
Brand versus non-brand separation
Returning customers measured on their own, so growth spend is judged on new demand.
Search term and negative keyword work
Wasted queries removed every week, not once a quarter.
Bid strategy and target setting
Targets set from your margins and tested, not copied from a benchmark.
Promotions and seasonal planning
Sales, launches and peak season planned in advance, with budgets and feed changes ready.
Landing page and product page feedback
What the traffic sees after the click, reviewed with specific fixes. We advise, your team builds.
Conversion tracking and value tracking
Purchase values, refunds and new-customer flags checked, so the account learns from real profit.
Weekly change log and live dashboard
Every change written down with the reason. A Looker Studio dashboard on your own account, not a PDF.
HOW WE MEASURE SUCCESS
Five numbers, all tied to profit.
Revenue on its own tells you nothing. These are the numbers on your dashboard from day one.
ROAS
Return on ad spend
Non-brand, after refunds
MER
Marketing efficiency ratio
Total revenue over total ad spend
CPP
Cost per purchase
New customers only
NCR
New-customer revenue share
How much growth is really new
NB%
Non-brand share of spend
Where the growth budget goes
THE FIRST 90 DAYS
A 30, 60, 90 plan you can hold us to.
DAYS 1 TO 30
Audit, tracking and feed
Conversion values fixed, feed cleaned, brand separated. The first clean data lands.
DAYS 31 TO 60
Rebuild and restructure
Shopping and Performance Max rebuilt around margin tiers. Search terms and negatives worked every week.
DAYS 61 TO 90
Scale what works
Budget moves to the winners, new-customer share is tracked, and the seasonal plan is in place.
RESULTS
E-commerce accounts we have worked on.
Published with permission, anonymised where the client asked.
SAMPLE AUDIT FINDINGS
We are a new agency and we publish only real work.
Until client results are cleared for publication, this space shows a real audit, anonymised. [Owner: paste three real, anonymised audit findings here before launch.]
PRICING
Flat fees, published.
Ad spend is separate and billed at cost. Month to month with 30 days’ notice.
Starter
$750
per month
For $3,000 to $10,000 monthly ad spend
Search and Shopping management
Feed and conversion tracking fixes
Weekly written change log
Ad spend is separate and billed at cost.
Most popular
Growth
$1,500
per month
For $10,000 to $30,000 monthly ad spend
Everything in Starter
Performance Max and margin tiers
Live Looker Studio dashboard
Ad spend is separate and billed at cost.
Scale
8%
of ad spend
Above $30,000 monthly spend, minimum $2,500 a month
Everything in Growth
Seasonal and promotion planning
Monthly strategy call
Ad spend is separate and billed at cost.
QUESTIONS
E-commerce questions, answered plainly.
Do you work with Shopify?
Yes. Shopify, WooCommerce and BigCommerce are the three platforms we work with most. The Google channel setup and the feed are handled in week one.